Crowdfunding platforms have alway been the easiest ways for startup founders to raise funds for their product. Crowdfunding involves many things. From reaching your audience through digital marketing campaigns or raising awareness among the public through street shows, many ways make crowdfunding successful. However, crowdfunding is always not about innovations and designs.
Milaap the online crowdfunding platform is changing the ways how we look at social impacts. The company provides a platform for the needy ones to fund their cause through the internet. The idea for the project was born way back in 2008. The two co-founders, Mayukh Choudhury, and Anoj Viswanathan met during a solar lantern project in rural Odisha. The project was massive but lacked traditional investors to back them up.
There were a plethora of things that the team could have worked for, but the company required some serious investors. It was then when the idea of crowdsourcing was born. Success with their Kiva project helped them to gain confidence. The couple then stated Milaap in 2010. The aim was to build a platform to raise funds for social causes.
The company takes pride in providing funds to projects which are otherwise impossible to fund. Since then, Milaap has been able to build a total of $1.4 million and is backed by prominent investors like Unitus Ventures, Khosla Impact, and Paytm’s Vijay Shekhar Sharma. The company is growing strong and still has a long way to go.