Aditya Birla Sun Life Asset Management Company Limited
Aditya Birla Sun Life Asset Management Company Limited, in short ABSLAMC is one of the leading investment management companies in India. It was founded in the year 1994 and was earlier known as the ‘Birla Sun Life Asset Management Company Limited’. It is registered under the Securities and Exchange Board of India and is a joint venture between the Sun Life Financial Inc. (Canada) and Aditya Birla Group (India). Also, it offers a variety of funds such as fund of fund, equity, monthly income, hybrid, treasury and debt products, and off-shore funds.
As of 31st December 2018, the total domestic assets under management of ABSLAMC are estimated at nearly Rs.2423 billion.
The various funds offered by Aditya Birla Sun Life Asset Management Company are mentioned below:
1. Aditya Birla Sun Life Front line Equity Fund
It is an open-ended equity fund started on 30th August 2002 and which deals in investment in large-cap stocks. The primary objective of this fund is long term growth of the investment with a target allocation of 100% equity aimed at diversified sectors or industries and the other objective of this fund is the distribution of fund and income generation.
This fund is perfect for investors who want:
- Long term growth of capital
- Investing money in equity and related schemes in diversified sectors in line with ‘Nifty 50’.
Suitable for All
Aditya Birla Sun Life Front-line Equity Fund is a perfect choice for new investors as well the experts who are interested in the growth of their investment. This fund is best suited for the investors because of its focused exposure to the large-cap stocks in all market conditions.
2. Aditya Birla Sun Life Equity Fund
It is an open-ended equity fund started on 27th August 1998 and which deals in investment in small, mid as well as large-cap stocks. The primary objective of this fund is long term growth of the investment with a target allocation of 90% equity and 10% money market securities and debt.
This fund is perfect for investors who want:
- Long term growth of capital
- Investing money in equity and related schemes.
- Flexibility across market segments
Dynamic Strategy
Aditya Birla Sun Life Equity Fund is a perfect choice for investors who want to invest in multi-cap companies. It is a diversified equity fund majorly promotes investments in stocks across market capitalization, styles, and sectors of investment, which is one of the prime advantages of this fund. This scheme follows a top-down and bottom-up approach to investing. Also, the main emphasis of the scheme is on identifying companies with sound corporate management and prospects of good future growth.
3. Aditya Birla Sun Life Tax Relief 96
It is an open-ended equity fund started on 29th March 1996 and which has a mandatory lock-in period of 3 years along with some tax benefits. The primary objective of this fund is to save money in tax while growing it through the equity funds.
This fund is perfect for investors who want:
- Long term growth of capital
- Investing money in equity and equity related schemes, along with tax benefit under section 80C (subject to eligibility)
- Higher returns in line with inflation.
Saving Tax and Much More
Aditya Birla Sun Life Tax Relief 96 is an ELSS, which helps in saving tax under section 80C of the IT Act, in which investments up to Rupees 1.5 lakh can be claimed as a tax deduction in a financial year. Also, no tax is imposed on the earnings or the maturity amount received through ELSS investments, which makes it one of the most popular choices among the investors. This fund with a lock-in period of 3 years provides investors with twin benefits of saving tax along with capital appreciation.
4. Aditya Birla Sun Life Balanced Advantage Fund
It is an open-ended equity Dynamic Asset Allocation fund started on 25th April 2000. The primary objective of this fund is long term growth of capital along with income distribution by investing capital in a dynamically balanced portfolio of Equity and Equity-related schemes and fixed-income securities.
This fund is perfect for investors who want:
- Long term growth of capital and a regular income
- Investing money in equity and equity related schemes, along with fixed income securities.
- The benefit of equity taxation
Optimum Utilization of Price Fluctuations
Aditya Birla Sun Life Balanced Advantage Fund follows a dynamic approach of asset allocation, which includes negotiating with the ups and downs of the market cycle. Basically, the technique is to buy into underpriced opportunities and sell them in overpriced situations. This fund is perfect for the investors who look forward to long term smoother returns along with the added benefit of equity taxation, as its gross equity exposure is over 65%.
5. Aditya Birla Sun Life Equity Hybrid Fund
It is an open-ended hybrid fund started on 10th February 1995, which majorly deals with investments in equity and equity related schemes. The primary objective of this fund is long term capital growth as well as the present income by investing capital in debt, equity, and money market securities. And the secondary agenda being the distribution of dividend as well as generating income.
This fund is perfect for investors who want:
- Long term growth of capital and income
- Investing money in equity and equity related schemes, along with money market securities and debt instruments.
- Dividend distribution and income generation
Safe with Moderate Growth
Aditya Birla Sun Life Equity Hybrid Fund strikes a perfect balance between the investment’s safety and its growth, i.e. it helps in achieving long-term growth of the investment with the moderate risk involved and to achieve this balance the money is invested in money market instruments, equity and equity-related schemes and debt instruments. Also, it follows a flexible-cap approach, depending on the return aspects and risk involved in various market sub-segments. The amount of equity investments is kept in the range of 50-75% to ensure stability and maximize the returns.
6. Aditya Birla Sun Life Credit Risk Fund
It is an open-ended debt fund started on 17th April 2015, which majorly deals with investments in AA or below rated corporate bonds. The primary objective of this fund is income generation through investment in corporate debt securities of short and/or medium-term maturities, by taking advantage of the mispriced credit opportunities.
This fund is perfect for investors who want:
- Income with capital growth over Short/Medium term
- Investing money in corporate debt securities with short/medium term maturity
- Strong credit monitoring and evaluation
The benefit of High Liquidity and High Returns
Aditya Birla Sun Life Credit Risk Fund is a perfect fund to manage your short and medium-term financial goals by investing in corporate bonds and debentures with relatively high returns with low short term risk.
7. Aditya Birla Sun Life Corporate Bond Fund
It is an open-ended debt fund started on 3rd March 1997, which majorly deals with investments in AA+ and above rated corporate bonds. The primary objective of this fund is to generate the best returns with high liquidity by investing in High-Quality Money Market and Debt instruments.
This fund is perfect for investors who want:
- Income with capital growth over the Short term
- Investing money in corporate debt securities
The benefit of High Returns with Low Risk involved
Aditya Birla Sun Life Corporate Fund is a perfect fund for investors who seek relatively high returns with low risk in the short term. In the past, this fund has generated impressive returns and helped several investors in managing their medium and short term financial goals.
8. Aditya Birla Sun Life Low Duration Fund
It is an open-ended low duration debt fund started on 14th May 1998, which majorly deals with investments with a duration between 6 to 12 months. The primary objective of this fund is to generate a consistent income by investing in a number of money market securities and debt instruments with short term maturity in order to provide reasonable returns.
This fund is perfect for investors who want:
- Short Term Modest Returns with the convenience of liquidity.
- Investing money in a mix of short term money market and debt instruments.
- Higher Liquidity
- Higher Safety of Capital
Best Way to Generate Higher Return on Short Term Savings
Aditya Birla Sun Life Low Duration Fund is a perfect fund to manage the investors’ money in a smart way. There is always some spare money in the bank accounts, which gives you a very small amount of interest. This money, if invested in Aditya Birla Sun Life Low Duration Fund, will keep that money easily accessible, but will also help you in earning more than the interest from a savings bank account. Also, the added benefit is that you can withdraw this money at any time, without paying any additional charges. One can also avail the facility of direct credit of money to the bank account, and the required amount will be credited the respective bank account within one working day. This fund minimizes the default or credit risk, as it restricts the investment to highly rated securities.