On Tuesday, the 10th of September 2019, Apple launched iPhone 11, iPhone 11 Pro, iPhone 11 Max, cheaper watches, and the entry-level iPad in the Indian market. Apart from launching the new and latest products, the company has also announced the pricing and release dates for new subscription services, including the much-awaited Apple TV+.
With the launch and pricing of new as well as previous models, one can easily understand that Apple now wants to be part of everyone’s life. It has launched products that anyone can afford and buy now, irrespective of the money in your bank account.
The various models of iPhone launched on Tuesday will have an improved battery life updated camera for better picture quality, and a much attractive price tag. The iPhone 11 will have two cameras and will be available for a starting price of INR 64,900 ($699(, which is less than the $1,000 at which Apple usually launched its new iPhones. This time, it is visible that the company’s prime objective is to woo the customers on the other side of the fence. The iPhone 11 Pro will three cameras and will be available for $1,000 price bracket.
In the past couple of years, the sales of the iPhone have seen a drop. Hence, Apple has announced the pricing accordingly, first to attract the new customers and secondly to retain the previous ones. At the launch, Apple has unveiled the subscription for its new products Apple TV+ and Apple Arcade at INR 99 / month each in India.