Rajnigandha Pan Masala is yet another hit from the Dharampal Satyapal Group similar to Catch Masala. DS Group introduces the brand Rajnigandha for Pan Masala on July 3, 1983, to continue the heritage of paan in India.
Paan has been a choice of many people in different parts of India from time immemorial. While traveling it was difficult for the paan lovers to get the same taste everywhere and so pan masala was born so that they can carry it in packaged dry form.
Earlier Rajnigandha was launched in 100 grams, 250 grams, and 1 kg tins, and then as per consumers’ demand in 1986-87, it started coming in 4-gram pouches. Then around in 1991, it was replaced by a zipper pouch in 2-grams. This type of masterstroke marketing leads the DS group to attract more customers related to Rajnigandha Pan Masala as per their needs.
Rajnigandha Pan Masala became an instant hit in North India especially Bihar, Uttar Pradesh, Madhya Pradesh, Bihar, and even Maharashtra because of its varieties available in the market. In order to serve its customers more effectively, the DS group introduced Rajnigandha pan masala with the word “Premium” with a tag line of 100 % Pan Masala, zero percent tobacco.
In 2013, DS Group launched Rajnigandha Pearls, saffron blended flavored cardamom seeds. This attracts the young consumer, with the introduction of smaller packs as a young consumer