Tapjoy is a site for Mobile advertising and industry for app monetization. The industry works with different advertisers to help them to reach their targeted Mobile audience. Tapjoy works as a middleman between the advertiser and the mobile audience. It helps the advertiser to promote their product by providing rewarded video ads.
Tapjoy is the safest site which helps the publisher could quickly generate money from the freemium app. The startup was started by two people who were the former manager in Microsoft and Google named Lee Linden and Ben Lewis in 2007. The invertors invested and provided sufficient funding over time as firstly, InterWest Partner funded $4.6 million, and gradually the investment amount increased over time.
Due to sufficient funding by the investor, the company was able to get great success as it was much used and preferred by the advertiser. Now this marketing and Monetization platform is used by more than 270,000 apps, which reach almost 500 million active users.
Since then, Tapjoy has also added many benefits like health insurance, life insurance, disability insurance, vision insurance, Family medical leave, Paid sick days, Gym membership, and many more. Visit the website: tapjoy.com for more information.